At Mydbucket, whenever we sit down with business owners, video always comes up. And a lot of times, people kind of shrug and say, “Yeah, I know video is important, but it feels like too much work.” we get it. Video sounds like this huge thing you need fancy gear for, a script, editing, all of that. But honestly, it doesn’t have to be complicated. And the truth is, video can change the way people see your business.
So, let us walk you through ten simple reasons why video is worth adding to your marketing. We’ll keep it real.
1. Video makes people stop scrolling
Think about your own phone. You’re on Instagram or LinkedIn, just scrolling. Text posts blur together. Photos, you look at them fast. But when something moves, you pause. Even if it’s just for a couple of seconds, you give that video a chance. That little pause? That’s the door opening for your business.
2. Google likes video
Search engines pay attention to how long people stay on your site. If someone just clicks and leaves in two seconds, that’s bad. If they sit there and watch a two-minute video, that’s good. Google notices. It keeps people on your site longer, and that helps your rankings. So in a way, video does some heavy SEO lifting without you even thinking about it.
3. It doesn’t feel like “sales”
Here’s the thing. Most of us don’t like being sold to. We don’t like reading pushy ads. But if you watch a short clip of someone using a product or a customer saying “this really helped me,” it doesn’t feel forced. It feels natural. Proof beats pitch every time.
4. It shows the real people behind the business
Logos don’t connect with people. Words alone don’t either. But a face? A voice? That does. If people can see you or your team on video, it feels like they’ve met you. And people like buying from people, not faceless companies.
5. Social media boosts video more than anything else
Look, you know this. Just open any app. Reels, TikTok, YouTube Shorts. Even LinkedIn pushes video posts harder than text. The platforms want video, because people watch it. So if you’re posting video, you’re basically riding that wave. More reach without spending more.
6. Hard things become simple
Some businesses have services or products that are tricky to explain. You could write three paragraphs and still confuse people. A quick video demo makes it clear in seconds. It saves your time and your customer’s brainpower.
7. It fits mobile perfectly
Most people are checking your stuff on their phones. Reading a long wall of text on a little screen? Painful. Watching a short video? Easy. And since mobile is where your audience already lives, video just makes sense.
8. Email results improve
Here’s a small hack. Put the word “video” in your subject line. More people open it. Add a video inside? More people click. Simple as that. Video just makes your emails less skippable.
9. You look current
Let’s be honest. If your competitors are using video and you’re not, you look a bit behind. If they aren’t and you are, you look ahead. Either way, video makes you look modern and relevant. Customers notice that.
10. One video = lots of uses
This is one of my favorite parts. You don’t need to film new stuff all the time. One good video can live on your website, get cut into clips for social media, go in an email, maybe even run as an ad. One effort, many results. That’s efficient marketing.
Now, here’s where a lot of people freeze up. They think, “I don’t have the right camera, I don’t know how to edit, I don’t know what to say.” And that’s exactly where Mydbucket steps in. We handle the filming, editing, and creative direction so you don’t have to stress about the details.
Whether it’s a product demo, a customer story, or a behind-the-scenes brand piece, we make video production simple and effective. Our goal is to create videos that feel real, connect with people, and actually move the needle for your business.
So if you’re ready to put video to work for your brand, Mydbucket is here to make it happen. Let’s create something that gets you noticed. Contact us today and let’s get started.
